Multiple Choice
As described in the Opening Profile to Chapter 5, Spin Master Ltd, with their product Air Hogs; rather than launch a massive retail and marketing campaign, they decided to focus on
A) large budget, mass communications campaigns aimed directly at their target market, children
B) ingenuity and a combination of public relations and grassroots marketing
C) innovative product development and flexible manufacturing techniques
D) selling the product to specialty educational toy stores and through the Sears catalogue
E) None of the answers apply.
Correct Answer:
Verified
Correct Answer:
Verified
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