As Discussed in the Text, the Problem with Traditional Approaches

Multiple Choice

As discussed in the text, the problem with traditional approaches to market segmentation is __________.

A) they rely too much on behavioural research of questionable validity
B) they are too focused on demographic variables and not enough on psychographics and buyer behaviour
C) they produce segments that are too small to be of interest to an entrepreneur
D) they are too focused on psychographic variables and not enough on demographic factors
E) None of the answers apply.