The Concept of Proper Relationship Marketing Is Based on __________

Multiple Choice

The concept of proper relationship marketing is based on __________.

A) appealing to the largest group of customers in the target market
B) the law of averages and big numbers
C) selective retention of high profile customers who share common characteristics
D) the realization that the majority of profits will likely come from a small percentage of the venture's customers
E) None of the answers apply.