Multiple Choice
As defined in the text, pursuing traditional goals of profit and revenue through unconventional means is known as __________.
A) guerilla marketing
B) tactical marketing
C) lean marketing
D) strategic marketing
E) None of the answers apply.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Sources of secondary data can include which
Q2: As described in the Opening Profile to
Q3: As a primary data collection method, networking
Q4: When comparing survey methods of gathering primary
Q6: The first step in preparing the marketing
Q7: Decisions related to quality of materials, style,
Q8: Internet marketing allows entrepreneurs to present consumers
Q9: The key to an effective relationship marketing
Q10: The fourth step in preparing the marketing
Q11: Which of the following would be considered