Multiple Choice
In developing a Web site, an entrepreneur needs to remember that a Web site is a communication vehicle and should address the following questions:
A) Who is the audience?
B) What are the objectives for the site?
C) What do you want consumers to do upon visiting the site?
D) Is the Web site an integral part of the venture's total communication program?
E) All of the answers are correct.
Correct Answer:

Verified
Correct Answer:
Verified
Q40: The industry analysis section of the business
Q41: Describe the steps involved in preparing the
Q42: As discussed in the text, the most
Q43: As described in the Opening Profile to
Q44: As discussed in the text, once target
Q46: An entrepreneur can use which of the
Q47: The third step in preparing the marketing
Q48: The primary data collection method that is
Q49: Market segmentation is most simply defined as
Q50: The primary data collection method that is