Carmen Pulled Transactions from the Month of March to See

Multiple Choice

Carmen pulled transactions from the month of March to see if there is an association between coffee and breakfast sandwich purchases. After running through confidence and expected confidence calculations, she calculated the lift ratio at 1.52. What association does a calculated lift ratio of 1.52 reflect?

A) A lift ratio of 1.52 is over 1, indicating a weak association between coffee and breakfast sandwiches.
B) 1.52 implies that identifying a person who purchases coffee and a breakfast sandwich is 52% better than guessing that a random person will purchase a breakfast sandwich.
C) 1.52 implies that 52% of consumers will purchase coffee and not a breakfast sandwich.
D) The lift ratio cannot determine the association between purchases.