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Costco Is Known for Lower Prices for Bulk Items

Question 16

Multiple Choice

Costco is known for lower prices for bulk items. After calculating the support and confidence values for {toilet paper} => {avocados}, there appears to be a strong association because a large percentage of customers purchase these items. However, to avoid assuming the strength of association, what option should be done to confirm the strength of the association?


A) Review the transactions for accuracy
B) Rerun the confidence
C) Calculate the lift ratio
D) If the support and confidence are strong then no need to run anything more

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