Essay
At year-end, Produce Palace had Sales Revenue of $765,000. Its Cost of Goods Sold was 40% of Sales Revenue. Operating expenses for the year included $135,000 of Selling Expenses, $102,000 of General and Administrative Expenses. Merchandise Inventory was $53,000, and Prepaid Expenses were $23,000.
a) What is the gross margin and operating income for this Produce Palace, Inc. at year- end using a traditional income statement approach?
b) If the Sales Revenue is estimated to increase by 10% for the upcoming year due to consumers wanting to eat a healthier diet, what would the gross margin and net income be, assuming that the Cost of Goods percentage remains the same at 40% of sales revenue, using a traditional income statement approach?
Correct Answer:

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(a) Gross Margin, $459,000; Operating In...View Answer
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