Alison Is a Baker Who Specializes in Gluten-Free Cakes

Multiple Choice

Alison is a baker who specializes in gluten-free cakes. She wants to determine what strategy makes sense for her business and has created the following options: 1) a regular cake at $25.00 per cake or 2) a cake with a base price of $30.00 with modifications costing extra. If Alison decides to proceed with option 1, then what is an appropriate internal business process perspective goal for Alison?

A) Create a customer loyalty program with points awarded for each purchase.
B) Create an employee wellness program for all employees, present and future, to encourage a better work environment.
C) Increase social media marketing efforts to attract new customers.
D) Reach out to new vendors to secure sourcing of raw materials and reduce internal costs.