As Companies Become Established and Wish to Improve Upon Their

Multiple Choice

As companies become established and wish to improve upon their operations, they will seek out tools to assist them. One tool, the balanced scorecard (BSC) , is often used to summarize and evaluate both financial and nonfinancial information. Which of the following represents an appropriate usage of the data gathered from a BSC?

A) After learning that employee turnover was higher than desired, management would like to fire existing staff and hire new employees.
B) After learning that employees have a low satisfaction rating, the company will implement a well-being program.
C) After receiving the desired customer satisfaction rating, management has removed their loyalty program because they believe customers will stay at their current levels of satisfaction.
D) After successfully increasing market share, management has canceled all new social media campaigns.