A Small Textile Manufacturer Just Completed Their Balanced Scorecard (BSC)

Multiple Choice

A small textile manufacturer just completed their balanced scorecard (BSC) for the upcoming year. After evaluating feedback from customers and employees, they have decided to focus their efforts on several areas. If the company wishes to increase their unique fabric offerings, then which of the following pairs would be the most effective initiative and the best measure to use?

A) Initiative: Conduct efficiency study; and Measure: Number of new vendor relationships
B) Initiative: Establish relationships with new vendors; and Measure: Number of new vendor relationships
C) Initiative: Establish relationships with new vendors; and Measure: Quality rating of new vendors
D) Initiative: Improve machining capabilities; and Measure: Quality rating of new offerings