Which of the Following Statements Is Correct Regarding Pricing for a Company's

Multiple Choice

Which of the following statements is correct regarding pricing for a company's product or service?

A) Decision-makers must be very inflexible in making and managing prices.
B) Selling goods/services involve a value proposition offer which is usually perceived the same way by the company offering them and the customers buying them.
C) Price calculations are the end point, not the starting point.
D) Companies must be flexible in making and managing prices.