When the Actual Units Sold Are Lower Than What Was

Multiple Choice

When the actual units sold are lower than what was used to set the original price, why should the unit selling price be increased?

A) Unit variable cost and fixed cost increase because of fewer units.
B) Unit fixed cost and desired ROI per unit increase because of fewer units.
C) Unit variable cost and desired ROI per unit decrease because of fewer units.
D) Only unit fixed cost increases because of fewer units.