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    Essentials of Marketing
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    Exam 10: Distribution Strategies
  5. Question
    In Terms of Channel Power, Referent Power Is Based on the Close
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In Terms of Channel Power, Referent Power Is Based on the Close

Question 207

Question 207

True/False

In terms of channel power, referent power is based on the close match in terms of values and objectives that members of the channel share.

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