Multiple Choice
A Keiretsu is a Japanese
A) intermediary marketing system that consists of manufacturers, wholesalers, and retailers in the same channel acting as a unified whole
B) intermediary system at the same level of the distribution channel pooling resources and achieving economies of scale, thereby playing on their individual strengths
C) company that specializes in providing intermediary services, risk reduction through extensive information channels, and significant financial assistance to manufacturing firms
D) family of firms with interlocking stakes in one another
Correct Answer:

Verified
Correct Answer:
Verified
Q214: _ transportation is the primary method of
Q215: Channel width is the<br>A) number of retailers
Q216: Match the definitions below with the type
Q217: In terms of channel organization and administration,
Q218: The organizations or individuals involved in the
Q220: More than half of all wholesalers are<br>A)
Q221: The two most common logistics facilitators are<br>A)
Q222: A distributor sold 20,000 televisions for a
Q223: Specialty merchandise wholesalers are<br>A) independent intermediaries affiliated
Q224: An advantage to using intermediaries is that