True/False
The dominant member of a channel, known as the channel captain, is always either the manufacturer or the retailer.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q35: Define distribution and discuss the various channels
Q36: In terms of channel power, referent power
Q37: Electronic Data Interchange (EDI) links suppliers and
Q38: The number of levels of distribution in
Q39: To increase their power within a channel
Q41: Match the definitions below with the type
Q42: Intermediaries typically take title to products and
Q43: Wholesalers sell goods and services to all
Q44: In a _ of distribution there are
Q45: A _ consists of manufacturers, wholesalers, and