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    Essentials of Marketing
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    Exam 10: Distribution Strategies
  5. Question
    A Manufacturer That Uses a Pull Strategy Will Focus Attention
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A Manufacturer That Uses a Pull Strategy Will Focus Attention

Question 30

Question 30

True/False

A manufacturer that uses a pull strategy will focus attention on intermediaries, providing the necessary incentives for them to cooperate in marketing the product to the final consumer.

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