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    Essentials of Marketing
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    Exam 6: Marketing Segmentation
  5. Question
    Usage Rate Segmentation Is the Process of Identifying Market Segments
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Usage Rate Segmentation Is the Process of Identifying Market Segments

Question 80

Question 80

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Usage rate segmentation is the process of identifying market segments based on users of competitors' products, ex-users, potential users, first-time users, or regular users.

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