Solved

Companies Rarely Use Only Demographic Variables to Segment Their Markets

Question 215

Multiple Choice

Companies rarely use only demographic variables to segment their markets. Typically, they add _____ variables to the demographic information to determine the best approach to reach their target market.


A) psychographic
B) behavioral
C) psychographic and behavioral
D) psychographic and geographic

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q210: Demographics are closely linked to _ segmentation,

Q211: In terms of business segmentation using a

Q212: The behavioral segmentation strategy that divides a

Q213: Segment marketing requires the use of a

Q214: Differentiated marketing<br>A) is the process of identifying

Q216: When a bicycle manufacturer positions its bicycles

Q217: Mass marketing is likely to work in

Q218: When a firm compares its brand to

Q219: In evaluating a segmentation strategy, _ is

Q220: Using a differentiated marketing strategy offers a