Multiple Choice
Match characteristics of each group with the VALS category :
-Concerned with safety and security, they focus on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors
Correct Answer:
Verified
Correct Answer:
Verified
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