Multiple Choice
Match each definition with the appropriate term :
-They are educated, conservative, practical consumers who value knowledge and responsibility. They look for durability, functionality, and value.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors
Correct Answer:

Verified
Correct Answer:
Verified
Q108: If a good or service performs better
Q109: For consumer purchases that are made frequently,
Q110: _ is(are) values related to goals.<br>A) Acculturation<br>B)
Q111: _, a VALS2 group, are trendy, fun
Q112: What is selective retention?
Q114: If a consumer thinks about the various
Q115: If a good or service performs better
Q116: Relatively permanent divisions within society that exist
Q117: The upper social class participate in more
Q118: Match each definition with the appropriate term