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    Essentials of Marketing
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    Exam 2: The Environment of Marketing in the Twenty-First Century
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    The Macroenvironment of a Firm Includes the Company, Its Consumers
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The Macroenvironment of a Firm Includes the Company, Its Consumers

Question 221

Question 221

True/False

The macroenvironment of a firm includes the company, its consumers, suppliers, distributors, and other facilitators of the marketing function and competition.

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