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The Macroenvironment of a Firm Includes

Question 162

Multiple Choice

The macroenvironment of a firm includes


A) the company, its consumers, suppliers, distributors, and other facilitators of the marketing function, and competition
B) the socio-demographic and cultural environment, the economic and natural environment, the political environment, and the technological environment
C) all of a company's stakeholders, such as employees, customers, society, government officials, stockholders, and special interest groups
D) all of a company's external stakeholders such as suppliers, government agencies, special interest groups, and the local community

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