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    Essentials of Marketing
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    Exam 2: The Environment of Marketing in the Twenty-First Century
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    _____ Contributes Only 5% of the Total Spending Power and Is
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_____ Contributes Only 5% of the Total Spending Power and Is

Question 196

Question 196

Multiple Choice

_____ contributes only 5% of the total spending power and is the smallest of the six demographic groups, but is growing in both size and wealth.


A) Generation Y
B) Generation X
C) Younger Boomers
D) Seniors

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