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    Essentials of Marketing
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    Exam 2: The Environment of Marketing in the Twenty-First Century
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    _____ Were Born Between 1954 and 1964, and Have an Estimated
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_____ Were Born Between 1954 and 1964, and Have an Estimated

Question 146

Question 146

Multiple Choice

_____ were born between 1954 and 1964, and have an estimated spending power of $1.1 trillion.


A) Generation Y
B) Generation X
C) Younger Boomers
D) Older Boomers

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