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    Essentials of Marketing
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    Exam 2: The Environment of Marketing in the Twenty-First Century
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    The Environment of a Firm That Includes the Company, Its
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The Environment of a Firm That Includes the Company, Its

Question 15

Question 15

Short Answer

The environment of a firm that includes the company, its customers, suppliers, distributors, other facilitators of the marketing function, and the competition is the ____________________.

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