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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
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    Marketing Has Evolved Over Time And, as a Result, a Firm
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Marketing Has Evolved Over Time And, as a Result, a Firm

Question 121

Question 121

True/False

Marketing has evolved over time and, as a result, a firm can take five different approaches to marketing: production, product, selling, marketing, and societal marketing.

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