Marketing Has Evolved Over Time and Therefore, a Firm Can

Multiple Choice

Marketing has evolved over time and therefore, a firm can take different approaches to marketing. All of the following are possible approaches except

A) placing a heavy emphasis on producing the best product it can, hoping someone will buy it
B) finding out how customers can be reached, then develop promotional materials that will be the most effective at reaching customers
C) finding out what customers want first, then develop products to meet those wants
D) finding out what customers want, then produce products in such a way that will benefit society as well as the customer