Multiple Choice
Marketing myopia is the tendency to focus on
A) products, production, or sales and ignore specific consumer needs or important markets
B) individual consumer needs and ignore societal needs
C) consumer needs and wants and ignore business needs and wants
D) local or domestic markets and ignore international needs
Correct Answer:
Verified
Correct Answer:
Verified
Q179: Adopting a marketing orientation necessitates top management
Q180: The term marketing myopia is attributed to
Q181: The key to whether consumers or businesses
Q182: Tangible products, such as a television or
Q183: Discuss the key elements of the societal
Q185: Relationship marketing is the process of developing
Q186: According to the American Marketing Association, marketing
Q187: Between 1930 and 1950, the primary focus
Q188: The selling concept that emerged in the
Q189: A beauty salon would be an example