Multiple Choice
Customer lifetime value is the estimated
A) income of a customer over the course of his or her entire relationship with a company
B) income of a customer over the course of his or her entire lifetime
C) profitability of a customer over the course of his or her entire relationship with a company
D) profitability of a customer over the course of his or her entire lifetime
Correct Answer:
Verified
Correct Answer:
Verified
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