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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
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    Successful Marketers Must Be Able to Identify Target Consumers as Well
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Successful Marketers Must Be Able to Identify Target Consumers as Well

Question 129

Question 129

Multiple Choice

Successful marketers must be able to identify target consumers as well as their


A) needs
B) wants
C) demands
D) all of the above

Correct Answer:

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