Marketing Has Evolved Over Time and Therefore, a Firm Can

Multiple Choice

Marketing has evolved over time and therefore, a firm can take different approaches to marketing. All of the following are possible approaches except

A) placing a heavy emphasis on producing the best product it can, hoping someone will buy it
B) reducing costs through improved manufacturing processes and technological development, thus selling its products at a lower price
C) placing a heavy emphasis on the distribution channel, offering customers optimal access to the product
D) placing a heavy emphasis on selling its products to consumers and businesses, striving to convince customers of the superiority of its products