Multiple Choice
The tendency of marketing efforts to focus on products, production, or sales and ignore specific consumer needs or important markets is called
A) marketing myopia
B) the marketing concept
C) societal marketing concept
D) relationship marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q37: The societal marketing concept assumes that a
Q38: More than 30 million Americans work directly
Q39: A match between consumer expectations and good
Q40: The marketing concept assumes that consumers left
Q41: All of the actual and potential consumers
Q43: The marketing concept consists of all of
Q44: The process of developing and nurturing relationships
Q45: The process of developing and nurturing relationships
Q46: Satisfaction is<br>A) a match between consumer expectations
Q47: Marketing has evolved over time and, as