Through Data Mining, Retailers Hope to Do All of the Following

Multiple Choice

Through data mining, retailers hope to do all of the following except

A) increase sales from a company's existing customers, and hence solidify and increase market share
B) determine purchase habits of consumers with regard to price preferences, sale or regular prices, fashion, and size
C) obtain information about products, services, and marketing practices of the competition
D) determine the best direct marketing techniques to use with each individual customer