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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 1: Scope and Concepts of Marketing
  5. Question
    ____________________ Are Intangible Activities or Benefits That a Consumer or Business
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____________________ Are Intangible Activities or Benefits That a Consumer or Business

Question 48

Question 48

Short Answer

____________________ are intangible activities or benefits that a consumer or business acquires, but do not result in ownership, such as an airplane trip.

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