Upon Discovering Stronger-Than-Expected Sales of Its Product,a Manufacturer of Baby

Multiple Choice

Upon discovering stronger-than-expected sales of its product,a manufacturer of baby food finds that senior citizens who wear dentures are buying the meals meant for toddlers.Consequently,the firm targets a new line of packaged meals to senior citizens.This case suggests managers should always ________.

A) investigate positive differences between performance and standards
B) collapse similar, small market segments into one larger segment
C) design each product for maximum adjustability
D) market every product to multiple customer segments