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    Exam 1: A Strategic Approach to Organizational Behavior
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    Some Companies Monitor What Is Said About Them on Twitter
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Some Companies Monitor What Is Said About Them on Twitter

Question 102

Question 102

Multiple Choice

Some companies monitor what is said about them on Twitter as a way of monitoring their ___________ .


A) brand equity
B) financial performance
C) advertising
D) marketing efforts
E) all of the above can be monitored using Twitter

Correct Answer:

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