Yeti Has Done a Tremendous Job at Marketing

Multiple Choice

Yeti has done a tremendous job at marketing. Yeti started off by making coolers and eventually added things like tumblers, soft-side coolers, and bottle openers to their product line. Beyond their superior quality, Yeti products are also known for being very expensive. Given this information, what is the greatest potential risk the Yeti brand faces?

A) Customers will eventually tire of the of the high prices.
B) Supplies for their high-quality coolers may become scarce.
C) Yeti will find it difficult to reach most demographics with their limited product line.
D) Yeti could run into problems caused by straying from their core competency.