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Which of the Following BEST Describes the End Goal of the Extended

Question 6

Multiple Choice

Which of the following BEST describes the end goal of the extended marketing mix?


A) Generating sales
B) Reaching the target market that the company would otherwise not be able to reach
C) Creating brand awareness within the target market that ultimately leads to brand loyalty
D) Developing key linkages that appeal to the target market and creating a competitive advantage

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