Multiple Choice
Which of the following BEST describes an accurate marketing mix core linkage for product and customer benefits?
A) An American sports car manufacturer places an American flag at the end of their television commercials. Customer receives the pride of patriotism and pride of purchasing an American-made muscle car
B) A watch company emphasizes low product cost in their commercials. Customer receives prestige.
C) An American sports car manufacturer places an American flag in the embroidery of their car seats. Customer receives the pride of patriotism and pride of purchasing an American-made muscle car
D) A watch company typically prices their watches above market. Customer receives a good value.
Correct Answer:
Verified
Correct Answer:
Verified
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