Multiple Choice
How is qualitative research relevant to online reviews?
A) Due to its highly subjective nature, standard analytic techniques are not useful in analyzing online reviews.
B) Given the propensity of reviewers to say negative things, analysis of reviews is not directionally sound.
C) Many standard analytic techniques can be applied to the written content of online reviews.
D) It is applicable only in rare situations.
Correct Answer:
Verified
Correct Answer:
Verified
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