Multiple Choice
What is a major advantage of digital media over traditional media as it relates to increasing levels of consumer demand for immediate and personalized attention?
A) It is more widely accepted by Millennial and Generation Z consumers.
B) It can be tailored to the individual consumer.
C) It creates immediate and interactive connections.
D) It matches the increased reliance on mobile devices to stay connected.
Correct Answer:

Verified
Correct Answer:
Verified
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