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    Applied Marketing
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    Exam 11: Promoting to Communicate With Customers
  5. Question
    Liking and Preference Can Be Categorized as
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Liking and Preference Can Be Categorized as

Question 57

Question 57

Multiple Choice

Liking and preference can be categorized as


A) cognitive variables.
B) communication objectives.
C) sales related objective.
D) behavioral variable.

Correct Answer:

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