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Marketers Are Concerned with the Concept of Retail Fit, Trying

Question 47

Multiple Choice

Marketers are concerned with the concept of retail fit, trying to answer the question about which store would be best for customers. Which of the following is NOT one of the dimensions of retail fit?


A) Retailer reach
B) Retailer sustainability
C) Retailer type
D) Retailer image

Correct Answer:

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