Liz Was Observing How Her Company Dealt with Specific Retailers

Multiple Choice

Liz was observing how her company dealt with specific retailers. With some, she noticed threats were common and issues were often determined by the party with the most resources-one or the other firm was coerced into acting in some way. In others, the nature of the relationships, even in issues of power, were handled, and it rarely came down to force. The kind of power seen in the latter relationships is known as

A) expert power.
B) referent power.
C) reward power.
D) contained power.