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Which of the Following Took on the Least Amount of Risk

Question 18

Multiple Choice

Which of the following took on the least amount of risk when creating a brand extension?


A) Yankee Candle Company creating car air freshener products
B) NyQuil creating a sleep aid "ZzzQuil"
C) Clorox creating the wand toilet bowl cleaner
D) Oreo creating cookie dough Oreos

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