Multiple Choice
Consumers typically enjoy a quality product, however one specific consumer will brand hop and pay higher prices for a higher quality product 8 out of 10 times. How could you describe this consumer?
A) Purchases based on sensory benefits
B) Purchases based on resource benefits
C) Purchases based on all benefits
D) Incorporates his/her core values
Correct Answer:
Verified
Correct Answer:
Verified
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