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    Exam 8: Products, Brands, and Customer Needs
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    Why Are Failure Rates for New Products Debatable
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Why Are Failure Rates for New Products Debatable

Question 44

Question 44

Multiple Choice

Why are failure rates for new products debatable?


A) Failure rate is not clearly defined
B) The market is always changing
C) Failure rates are high
D) Failure rate has a defined inclusive definition

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