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    Applied Marketing
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    Exam 8: Products, Brands, and Customer Needs
  5. Question
    A Large Jump in Products Benefit-Delivering Abilities Is
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A Large Jump in Products Benefit-Delivering Abilities Is

Question 25

Question 25

Multiple Choice

A large jump in products benefit-delivering abilities is


A) discontinuous innovation.
B) continuous innovation.
C) innovation.
D) creativity.

Correct Answer:

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