Multiple Choice
A mass market approach
A) assumes the market is just one big segment.
B) assumes every customer is their own segment.
C) is the process of separating customer groups based on location.
D) is the process of separating customer groups based on lifestyle.
Correct Answer:
Verified
Correct Answer:
Verified
Q77: Differentiated marketing is also known as<br>A) micromarketing.<br>B)
Q78: Behavioral segmentation is<br>A) the process of categorizing
Q79: Shredville Company is going through the market
Q80: A firm creates a number of segments
Q81: Demographics is an important part of looking
Q82: Lawrence was monitoring the results of his
Q83: Which of the following is NOT one
Q84: Jesse discovered a wealth of demographic information
Q86: Selecting a segmentation approach is a tough
Q87: In which step of the segmentation process